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Segmentation of convention attendees by benefits sought and their willingness to pay for additional programs
Bun Hi Kim
Seong Seop Kim
School of Hotel and Tourism Management
Student thesis
:
PhD
Date of Award
Aug 2019
Original language
English
Supervisor
Seong Seop Kim
(Chief supervisor)
Cite this
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Segmentation of convention attendees by benefits sought and their willingness to pay for additional programs
Kim, B. H. (Author), Kim, S. S. (Author).
Aug 2019
Student thesis
:
PhD