You're welcome? Hong Kong's attitude towards the Individual Visit Scheme

Philipp Wassler, Markus Rolf Schuckert, Kam Hung, James F. Petrick

Research output: Journal article publicationJournal articleAcademic researchpeer-review

9 Citations (Scopus)


This paper used a mixed-method approach, combining cluster analysis and member-checking interviews to understand Hong Kong residents' attitudes towards the Individual Visit Scheme policy for mainland Chinese tourists. Three distinct clusters were identified, which grew significantly more positive with advancing age and higher income levels of the respondents. Interviews showed that these two factors substantially position residents' attitude towards the Individual Visit Scheme through social exchange and social representations. Younger, lower income Hong Kongers tended to rely largely on social representations, such as values and preconceptions, whereas older and higher income earning residents were found to build more widely upon more rational social exchange principles.
Original languageEnglish
Pages (from-to)637-649
Number of pages13
JournalInternational Journal of Tourism Research
Issue number5
Publication statusPublished - 1 Sept 2018


  • Hong Kong
  • mixed-method approach
  • resident attitudes
  • social exchange
  • social representations
  • visa policy

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Nature and Landscape Conservation


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