Young children's vacation experience: Through the eyes of parents

Mimi Li, Wenqing Xu, Yuhao Chen

Research output: Journal article publicationJournal articleAcademic researchpeer-review

22 Citations (Scopus)


The travel industry has witnessed remarkable development of the children's market in recent decades; however, relevant academic research remains scarce, especially with younger children. By adopting a netnographic approach, this study explores young children's (0–4 years old) holiday experiences through the eyes of their parents. Research findings revealed parents' preferred types of destinations for family vacations. Two broad themes were identified from analyses of parents' accounts: enjoyment of nature and social development. Findings are discussed in the context of relevant literature, and industry recommendations are provided.

Original languageEnglish
Article number100586
JournalTourism Management Perspectives
Publication statusPublished - Jan 2020


  • Holiday experience
  • Netnography
  • Young children

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management


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