Will “The spirit of discovery” lead Wharf Hotels to become a preferred international hotel brand?

Ada Lo, Patrick Yeung, Jennifer Cronin

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

The case presents the background of the Wharf Hotels (WH) and its two brands, namely, Niccolo Hotels and Marco Polo Hotels. This case discusses the various initiatives that Dr. Jennifer Cronin, President of WH, and her Executive Committee have rolled out in marketing, human resources and business development since Dr. Cronin became President. Moreover, the challenges faced by WH and the available opportunities are identified. Based on the information presented in this case, students can assess whether WH has the resources and capability to build sustainable competitive advantages to transform into a preferred international hotel brand among its important stakeholders.

Original languageEnglish
Pages (from-to)1109-1127
Number of pages19
JournalAsia Pacific Journal of Tourism Research
Volume25
Issue number10
DOIs
Publication statusPublished - 2 Oct 2020

Keywords

  • Growth strategy
  • hotel branding
  • hotel development
  • leadership
  • stakeholders
  • talent development

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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