Why package tours falls in popularity : evidence from China’s outbound tourism market

Y. Chen; Markus Rolf Schuckert; Haiyan Song; Kaye Kye Sung Chon

Why package tours falls in popularity : evidence from China’s outbound tourism market

Y. Chen, Markus Rolf Schuckert, Haiyan Song, Kaye Kye Sung Chon

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Published - 2014
Event	Global Marketing Conference [GMC] - Duration: 1 Jan 2014 → …

Conference

Conference	Global Marketing Conference [GMC]
Period	1/01/14 → …

Cite this

@conference{03b811916bc945359ad1453f2253f0bb,

title = "Why package tours falls in popularity : evidence from China{\textquoteright}s outbound tourism market",

author = "Y. Chen and Schuckert, {Markus Rolf} and Haiyan Song and Chon, {Kaye Kye Sung}",

year = "2014",

language = "English",

note = "Global Marketing Conference [GMC] ; Conference date: 01-01-2014",

}

Why package tours falls in popularity : evidence from China’s outbound tourism market. / Chen, Y.; Schuckert, Markus Rolf; Song, Haiyan ; Chon, Kaye Kye Sung.

2014. Paper presented at Global Marketing Conference [GMC].

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review