Why do you cruise? Exploring the motivations for taking cruise holidays, and the construction of a cruising motivation scale

Kam Hung; James F. Petrick

doi:10.1016/j.tourman.2010.03.008

Why do you cruise? Exploring the motivations for taking cruise holidays, and the construction of a cruising motivation scale

Kam Hung, James F. Petrick

Research output: Journal article publication › Journal article › Academic research › peer-review

209 Citations (Scopus)

Abstract

The purposes of this study were to develop a measurement scale for motivation to cruising and to examine the role of cruising motivation on intention to cruise. The motivation measurement scale was developed by following the procedures recommended by Churchill (1979). The scale was tested and found to be both reliable and valid. The role of cruising motivation on intention to cruise was tested with an online panel survey and it was found that cruising motivation has a positive influence on cruising intention. Based on the study results, some marketing implications were provided to the cruise industry.

Original language	English
Pages (from-to)	386-393
Number of pages	8
Journal	Tourism Management
Volume	32
Issue number	2
DOIs	https://doi.org/10.1016/j.tourman.2010.03.008
Publication status	Published - 1 Apr 2011

Keywords

Cruise tourism
Cruising intention
Cruising motivation
Measurement scale development

ASJC Scopus subject areas

Development
Transportation
Tourism, Leisure and Hospitality Management
Strategy and Management

More information

10.1016/j.tourman.2010.03.008

Cite this

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AB - The purposes of this study were to develop a measurement scale for motivation to cruising and to examine the role of cruising motivation on intention to cruise. The motivation measurement scale was developed by following the procedures recommended by Churchill (1979). The scale was tested and found to be both reliable and valid. The role of cruising motivation on intention to cruise was tested with an online panel survey and it was found that cruising motivation has a positive influence on cruising intention. Based on the study results, some marketing implications were provided to the cruise industry.

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Why do you cruise? Exploring the motivations for taking cruise holidays, and the construction of a cruising motivation scale

Abstract

Keywords

ASJC Scopus subject areas

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