Why and where to publish

Robert Douglas McKercher

Research output: Journal article publicationJournal articleAcademic researchpeer-review

12 Citations (Scopus)


This commentary focuses on the often misguided directive to publish in top tier journals. Not all papers are good enough for top tier journals, and not all suitable papers fit the journal's objectives. Instead, the author argues that academics should aim high, but realistically and to publish in the most appropriate outlet for both the audience and the work.
Original languageEnglish
Pages (from-to)306-308
Number of pages3
JournalTourism Management
Publication statusPublished - 1 Dec 2015


  • Fit
  • Manuscript quality
  • Target journals

ASJC Scopus subject areas

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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