This commentary focuses on the often misguided directive to publish in top tier journals. Not all papers are good enough for top tier journals, and not all suitable papers fit the journal's objectives. Instead, the author argues that academics should aim high, but realistically and to publish in the most appropriate outlet for both the audience and the work.
- Manuscript quality
- Target journals
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Strategy and Management