Why and how to use enterprise social media platforms: The employee's perspective

Rachel W.Y. Yee, Maria Jose Miquel-Romero, Sonia Cruz-Ros

Research output: Journal article publicationJournal articleAcademic researchpeer-review

23 Citations (Scopus)

Abstract

Literature supports the relevance of knowledge sharing in a company. Considering that social media plays an important role in this process, this paper analyzes the antecedents and consequences of the use of enterprise social media platforms according to the employee's perception. Based on the Motivation-Opportunity-Ability framework and using two different methodologies (Partial Least Squares Structural Equation Modeling and fuzzy-set Qualitative Comparative Analysis), we find that three different combinations of motivation, opportunity and ability factors, combined in pairs, promote the use of enterprise social media platforms, leading to knowledge creation and task performance. These findings shed light on how a company can influence the use of enterprise social media platforms for achieving its objectives.

Original languageEnglish
Pages (from-to)517-526
Number of pages10
JournalJournal of Business Research
Volume137
DOIs
Publication statusPublished - Dec 2021

Keywords

  • Employee motivation
  • Enterprise social media platforms
  • Knowledge creation
  • Task characteristic
  • Task performance

ASJC Scopus subject areas

  • Marketing

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