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Who Hires Streamer? A Tug between Platform and Manufacturer
Yuyan Wang
, Luping Ding
, Dahai Sun
,
T. C.Edwin Cheng
The Hong Kong Polytechnic University
Research output
:
Journal article publication
›
Journal article
›
Academic research
›
peer-review
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Keyphrases
Product Price
100%
Model Selection
100%
Streaming Model
100%
Live Streaming
100%
Commission Rate
100%
Streamer
100%
Live Streaming Commerce
100%
Continuous Effect
100%
Market Influence
50%
Market Demand
50%
Service Level
50%
Direct Costs
50%
Demand Expansion
50%
Merchants
50%
Game Model
50%
Supply Chain Partner
50%
Service Platform
50%
Practical Guidance
50%
Effort Level
50%
Technological Services
50%
Commission Fee
50%
Profit Distribution
50%
Partnership Strategy
50%
Supply Chain Decision-making
50%
Model Selection Strategy
50%
Supply Chain Ecosystem
50%
Enterprise Development Strategy
50%
Optimal Decision Making
50%
Service Fee
50%
Social Sciences
Influencer
100%
Live Streaming
80%
Model Selection
60%
Supply Chain Management
60%
Decision Making
60%
Commerce
20%
Pricing
20%
Development Strategy
20%