Which appeals (ethos, pathos, logos) are the most important for Airbnb users to booking?

Heejeong Han, Seunghun Shin, Namho Chung, Chulmo Koo

Research output: Journal article publicationJournal articleAcademic researchpeer-review

37 Citations (Scopus)

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Social Sciences

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Psychology

Engineering

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Economics, Econometrics and Finance