Where do tourists stay overnight in Macau?

Sunny Sun, Chun Hung Roberts Law, Davis Ka Chio Fong

Research output: Journal article publicationJournal articleAcademic researchpeer-review

1 Citation (Scopus)


During their trips, it is common for tourists to select their places to stay overnight. Nevertheless, along with the diversification of choices at present, tourists also select casinos, saunas, and karaoke bars. In other words, a commercial establishment may not be the default choice from the perspective of tourists. This study examines the factors that affect the accommodation/overnight stay choices of tourists in Macau and investigates the effects of the four aspects of market segmentation namely, demographics, geographic regions, psychographics, and behavioural patterns. The findings showed that they significantly affect the places that tourists select stay overnight, with geographic regions having the strongest effect. A revised model is also proposed.
Original languageEnglish
Pages (from-to)15-25
Number of pages11
JournalTourism Recreation Research
Issue number1
Publication statusPublished - 2 Jan 2018


  • market segmentation
  • overnight stay
  • theory
  • Tourists

ASJC Scopus subject areas

  • Management, Monitoring, Policy and Law
  • Tourism, Leisure and Hospitality Management
  • Cultural Studies
  • Geography, Planning and Development

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