When your experience deviates from others’: Exploring the impact of disconfirmation on consumers’ online review behavior

Hengyun Li, Fang Meng

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Publication statusPublished - 2019
Event2019 APacCHRIE & EuroCHRIE Joint Conference - , Hong Kong
Duration: 22 May 201925 May 2019


Conference2019 APacCHRIE & EuroCHRIE Joint Conference
Country/TerritoryHong Kong

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