When a cuddle toy gets at the heart of a political crisis an illustrative case study on how IKEA mediates communication via traditional and social media to turn a political crisis into an opportunity

Sing Bik Cindy Ngai, J. Falkheimer

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Publication statusPublished - 2015
EventConference on Corporate Communication -
Duration: 1 Jan 2015 → …

Conference

ConferenceConference on Corporate Communication
Period1/01/15 → …

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