What we do and can do for a living: Expanding the role of the real estate profession

Sing Cheong Liu, Mark Wang Wang, B. S T Tang, Siu Wai Wong

Research output: Journal article publicationJournal articleAcademic researchpeer-review


Purpose - This paper aims to present the authors' opinions about the impacts of globalization on real estate profession and some essential changes of real estate business service. Design/methodology/approach - The arguments are based on the authors' interpretation and first-hand experience of the contemporary business environment. A case study example to illustrate the changing requirements for professional real estate services in mainland China is provided. Findings - Economic globalization creates new opportunities in real estate market, product and service. It has the effect of blurring geographical and product boundaries. Real estate is increasingly integrated with the financial market. Global capital has transformed local property market practices. Real estate professionals have to re-orientate themselves so that they can move up the service value-ladder and avoid being marginalized under intense competition in a global market. Practical implications - Re-orientation of professional practices involves an expansion of one's geographical and market knowledge beyond the home boundary. It also requires a dramatic change of mind-set, work attitude, social awareness and lifestyle. Originality/value - The paper proposes a competence model. Professionals should sell "competence", which is built on "service proper" (knowledge and skills) and "service infrastructure" (technology and organization).
Original languageEnglish
Pages (from-to)468-481
Number of pages14
JournalJournal of Property Investment and Finance
Issue number5
Publication statusPublished - 29 Aug 2007


  • Business support services
  • China
  • Globalization
  • Professional services
  • Real estate
  • Working practices

ASJC Scopus subject areas

  • General Business,Management and Accounting
  • Economics, Econometrics and Finance(all)


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