What makes a difference, sounds or letter shapes? An experimental study on the sound symbolism of brand names: -focusing on Korean and American consumers-

Juyeun Jang, Hayeun Jang, Do Yuon Kim

    Research output: Unpublished conference presentation (presented paper, abstract, poster)PosterAcademic researchpeer-review

    Original languageEnglish
    Publication statusNot published / presented only - 26 May 2022
    Event2022 International Conference on Clothing and Textiles -
    Duration: 26 May 2022 → …

    Conference

    Conference2022 International Conference on Clothing and Textiles
    Period26/05/22 → …

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