What is ethnic tourism? An Australian perspective

As travel to long-haul, culturally different destinations becomes increasingly popular, this article outlines the two major types of activity referred to by the label 'ethnic tourism', namely the search for 'exotic' cultures and travel which is motivated by purposes of ethnic reunion. It is argued that the search for the exotic is the more common variety cited and that travel for ethnic reunion has a tendency to become synonymous with VFR travel. The need to relate our understanding of ethnic tourism more closely to our understanding of migration generally is highlighted. Current debate about migration in Australia is outlined. A rethinking of our definitions of ethnic tourism is urged with a view to enhancing our understanding of the role of tourism as a form of migration - tourism planners may currently be neglecting an important segment of the market.