What do companies report for their corporate social responsibility practices on their corporate websites? Evidence from a global airline company

Fevzi Okumus, Ferhan Kuyucak Sengur, Mehmet Ali Koseoglu, Yusuf Sengur

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

Purpose: This study aims to investigate what Turkish Airlines as a global airline company reports for corporate social responsibility (CSR) efforts on its corporate website by developing a framework assessing reports of airline companies’ CSR practices. Design/methodology/approach: Content analysis was conducted on reports, documents and written policies published on the Turkish Airlines corporate website by the end of 2017. Findings: The research findings suggest that Turkish Airlines publishes numerous reports highlighting their CSR activities. The study results show that Turkish Airlines reports its CSR activities through reports, documents and written policies. While the CSR reporting efforts deal with all CSR areas, the environmental dimension is the mostly emphasized area. Practical implications: The study provides a model and data-driven analyzes for decision-makers and policymakers. Originality/value: As one of the first study in the field, this research examines CSR reporting efforts in the airline industry via a new framework developed for airline companies.

Original languageEnglish
Pages (from-to)385-405
Number of pages21
JournalJournal of Hospitality and Tourism Technology
Volume11
Issue number3
DOIs
Publication statusPublished - 12 Jun 2020

Keywords

  • Airline industry
  • Corporate social responsibility
  • Sustainability reporting
  • Turkey
  • Turkish Airlines

ASJC Scopus subject areas

  • Information Systems
  • Tourism, Leisure and Hospitality Management
  • Computer Science Applications

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