What and How to Talk: The Value of Fashion Opinion Leaders’ Narrative Strategies in Cultivating eWOM Marketing

Shuang Zhou (Corresponding Author), Liz Barnes, Marta Blazquez Cano, Helen McCormick

    Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

    Original languageEnglish
    Title of host publicationProceedings of 2019 Global Fashion Management Conference
    Publication statusPublished - 2019

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