影响中国游客再度造访澳门的因素分析

Translated title of the contribution: What Affects the Revisit Intention of Chinese Tourists to Macao?

Sunny Sun, Rob Law, Davis Ka Chio Fong

Research output: Journal article publicationJournal articleAcademic researchpeer-review

3 Citations (Scopus)

Abstract

The impacts of gambling behavior and accommodation arrangement on the revisit intention of Chinese tourists have been largely ignored in a gambling destination. Hence, to comprehensively understand the aforementioned factors on the revisit intention of Chinese tourists to Macao, the present study adopted a three-step hierarchical regression analysis. The major findings showed that compared with the impact of customer satisfaction, gambling behavior (e.g. gambling budget) has a greater impact on the revisit intention of Chinese tourists to Macao.

Translated title of the contributionWhat Affects the Revisit Intention of Chinese Tourists to Macao?
Original languageChinese
Pages (from-to)296-309
Number of pages14
JournalJournal of China Tourism Research
Volume14
Issue number3
DOIs
Publication statusPublished - 3 Jul 2018

Keywords

  • gambling behavior
  • hierarchical regression model
  • Macao
  • Revisit intention

ASJC Scopus subject areas

  • Cultural Studies
  • Language and Linguistics
  • Linguistics and Language
  • Tourism, Leisure and Hospitality Management

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