Abstract
The impacts of gambling behavior and accommodation arrangement on the revisit intention of Chinese tourists have been largely ignored in a gambling destination. Hence, to comprehensively understand the aforementioned factors on the revisit intention of Chinese tourists to Macao, the present study adopted a three-step hierarchical regression analysis. The major findings showed that compared with the impact of customer satisfaction, gambling behavior (e.g. gambling budget) has a greater impact on the revisit intention of Chinese tourists to Macao.
| Translated title of the contribution | What Affects the Revisit Intention of Chinese Tourists to Macao? |
|---|---|
| Original language | Chinese |
| Pages (from-to) | 296-309 |
| Number of pages | 14 |
| Journal | Journal of China Tourism Research |
| Volume | 14 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 3 Jul 2018 |
Keywords
- gambling behavior
- hierarchical regression model
- Macao
- Revisit intention
ASJC Scopus subject areas
- Cultural Studies
- Language and Linguistics
- Linguistics and Language
- Tourism, Leisure and Hospitality Management