Wellness Package Tours in the Eyes of Chinese Travelers: Why? What? How?

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

Abstract

With merging popularity of wellness package tours in the Chinese community, this study conducted in-depth interviews with twelves Chinese travelers who have wellness package tour experiences with the ultimate goal of exploring their motivations to join such tours (why), touristic activities they participated in (what) and post-tour influence on them (how).
Original languageEnglish
Title of host publicationAPacCHRIE 2025 Youth Conference Proceedings
Pages30-42
Publication statusPublished - 28 May 2025
EventAPacCHRIE 2025 - Youth Conference - Chiang Mai, Chiang Mai, Thailand
Duration: 27 May 202429 May 2024
https://www.apacchrie2025.org/

Conference

ConferenceAPacCHRIE 2025 - Youth Conference
Country/TerritoryThailand
CityChiang Mai
Period27/05/2429/05/24
Internet address

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