Abstract
The wide establishment of hotel websites has recently drawn the attention of many tourism and hospitality researchers to investigate the factors that contribute to a successful hotel website, and the ways of measuring the performance of hotel websites. The published articles in the hospitality and tourism literature, however, have largely overlooked the decision making approach which involved the development of weighing and rating scales from website users. To fill in such a void, this research makes an attempt to develop a weighing model for contents of hotel websites. The model was built on the basis of input from hotel website users who were international visitors to Hong Kong. Empirical findings indicated that Reservations Information and Website Management were the dimensions with the largest and smallest weights; whereas Transportation and Special Request Forms were the attributes with the largest and smallest overall weights. The value of a weight thus directly reflects its perceived importance.
Original language | English |
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Title of host publication | Information and communication technologies in tourism 2005 : proceedings of the international conference in Innsbruck, Austria, 2005 |
Publisher | Springer |
Pages | 350-359 |
Number of pages | 10 |
ISBN (Electronic) | 3211272836, 9783211272831 |
DOIs | |
Publication status | Published - 2005 |
Event | International Conference on Information and Communication Technologies in Tourism - Duration: 1 Jan 2005 → … |
Conference
Conference | International Conference on Information and Communication Technologies in Tourism |
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Period | 1/01/05 → … |
Keywords
- Hotel
- Website
- Weight
- Performance