Weighing of hotel website dimensions and attributes

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic research

Abstract

The wide establishment of hotel websites has recently drawn the attention of many tourism and hospitality researchers to investigate the factors that contribute to a successful hotel website, and the ways of measuring the performance of hotel websites. The published articles in the hospitality and tourism literature, however, have largely overlooked the decision making approach which involved the development of weighing and rating scales from website users. To fill in such a void, this research makes an attempt to develop a weighing model for contents of hotel websites. The model was built on the basis of input from hotel website users who were international visitors to Hong Kong. Empirical findings indicated that Reservations Information and Website Management were the dimensions with the largest and smallest weights; whereas Transportation and Special Request Forms were the attributes with the largest and smallest overall weights. The value of a weight thus directly reflects its perceived importance.
Original languageEnglish
Title of host publicationInformation and communication technologies in tourism 2005 : proceedings of the international conference in Innsbruck, Austria, 2005
PublisherSpringer
Pages350-359
Number of pages10
ISBN (Electronic)3211272836, 9783211272831
DOIs
Publication statusPublished - 2005
EventInternational Conference on Information and Communication Technologies in Tourism -
Duration: 1 Jan 2005 → …

Conference

ConferenceInternational Conference on Information and Communication Technologies in Tourism
Period1/01/05 → …

Keywords

  • Hotel
  • Website
  • Weight
  • Performance

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