Website design in tourism and hospitality: A multilevel review

Irene Cheng Chu Chan, Rob Law, Lawrence Hoc Nang Fong, Lina Zhong

Research output: Journal article publicationJournal articleAcademic researchpeer-review

6 Citations (Scopus)


Synthesizing and integrating the works of 78 journal articles on the effect of website design on consumers, this study reconceptualizes and redefines five design features constituting effective website design for tourism and hospitality. The review shows that content and system designs are the most studied design features, followed by social, sensory, and hedonic features. Existing website design research predominantly focuses on website-level outcomes, overlooking the importance of product- and consumer-level outcomes. An integrative framework encompassing the four crucial elements of website design (i.e., design features, outcomes, processes, and conditions) in tourism and hospitality research is proposed.

Original languageEnglish
Pages (from-to)805-815
Number of pages11
JournalInternational Journal of Tourism Research
Issue number5
Early online date24 Mar 2021
Publication statusPublished - 1 Sept 2021


  • literature review
  • technology
  • tourism and hospitality
  • website design
  • website feature

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Nature and Landscape Conservation


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