VR 패션쇼핑채널 특성과 소비자 관여가 채널수용에 미치는 영향 -생동감과 상호작용성, 패션관여도를 중심으로-

Translated title of the contribution: The Effect of VR Fashion Shopping Channel Characteristics and Consumer's Involvement in Channel Acceptance-Focusing on the Vividness, Interactivity and Fashion Involvement-

Hee Jin Hur, Ju Yeun Jang, Ho Jung Choo

    Research output: Journal article publicationJournal articleAcademic researchpeer-review

    5 Citations (Scopus)

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