Visualizing tourism trends: A combination of ATLAS.ti and BiPlot

Research output: Journal article publicationReview articleAcademic researchpeer-review

30 Citations (Scopus)


By analyzing 766 articles from travel trade magazines published in 2005, this article aims to identify tourism trends in the Asia-Pacific region. The qualitative analysis sketches a holistic conceptual network of relationships among trends, whereas the quantitative analysis visually presents the trends' commonalities or differences among four subregions (Northeast Asia, Southeast Asia, South Asia, and Oceania). This article differs from previous studies in that it counts the frequencies of quotations associated with codes rather than the commonly used keywords. Quotations are composed of sentences and paragraphs that provide a deeper and richer understanding of the context. And as the title implies, it visualizes the relationships among trends and between trends and sub-regions. Through visualizing the qualitative data holistically and individually, this approach is intended to "see the forest for the trees". 2008.
Original languageEnglish
Pages (from-to)339-348
Number of pages10
JournalJournal of Travel Research
Issue number3
Publication statusPublished - 1 Jan 2008


  • ATLAS.ti
  • BiPlot
  • Correspondence analysis
  • Tourism trends

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management


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