Visual and verbal information processing in a consumer context: Further considerations

Robert S. Wyer, Yuwei Jiang, Iris W. Hung

Research output: Journal article publicationJournal articleAcademic researchpeer-review

14 Citations (Scopus)


Among the many provocative comments on the paper by Wyer, R.S., Hung, I.W., & Jiang, Y.W. (2008) Visual and verbal processing strategies in comprehension and judgment. Journal of Consumer Psychology, 18. are concerns about (a) the relation of the conceptualization proposed to more general theoretical formulations of information processing, (b) the consistency of this conceptualization with current knowledge about brain functioning, (c) its implications for other, unmentioned areas of consumer decision making, and (d) the measurement of individual differences in visual and verbal processing strategies. We attempt to respond to these concerns and, in some cases, to elaborate their implications.
Original languageEnglish
Pages (from-to)276-280
Number of pages5
JournalJournal of Consumer Psychology
Issue number4
Publication statusPublished - 1 Oct 2008
Externally publishedYes

ASJC Scopus subject areas

  • Applied Psychology
  • Marketing


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