Virtual MICE promotion : a comparison of the official web sites in Hong Kong and Singapore

Yuk Yim Cheung, Chun Hung Roberts Law

Research output: Journal article publicationJournal articleAcademic researchpeer-review


Hong Kong and Singapore have been the leading cities for hosting MICE in Asia. Every year, thousands of events are held, both by local and international organizers, in Singapore and Hong Kong. Despite the significant economic contributions of MICE to a local economy, hospitality and tourism literature seldom analyzes Hong Kong and Singapore in terms of MICE promotion. The absence of published articles is particularly true in the context of virtual promotion. This paper reports on a study examining events promotion in the Web sites of the Hong Kong Tourism Board and the Singapore Tourism Board. The paper also analyzes the performance of the official Web sites in providing useful site selection information to event organizers and meeting planners. Empirical results of a content-based analysis indicate that the information provided by the Singaporean Web site is more comprehensive than its Hong Kong counterpart.
Original languageEnglish
Pages (from-to)37-51
Number of pages15
JournalJournal of convention & exhibition management
Issue number2
Publication statusPublished - 2002


  • Internet
  • Hong Kong
  • Singapore

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management


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