Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance

Inhwa Kim, Chung Wha Ki, Hyunhwan Lee, Youn Kyung Kim

Research output: Journal article publication › Journal article › Academic research › peer-review

6 Citations (Scopus)

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Keyphrases

Social Sciences

Psychology

Computer Science