| Original language | English |
|---|---|
| Title of host publication | Global Fashion Management Conference |
| ISBN (Electronic) | https://doi.org/10.15444/gfmc2024.06.01.04 |
| Publication status | Published - Jul 2024 |
Virtual Influencer Marketing and Consumer Wellbeing: How to Mitigate Fashion Consumer Anxiety and Unsustainable Purchase
Amy Zhou, Yang Liu, Yonglin Dai
Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review