Values in Business English Textbooks: A Multimodal Analysis Approach

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review


This study examines the representation of values in a set of popular Business
English (BE) textbooks used in Chinese universities. Three types of values are
identified, namely, business-oriented values, society-oriented values, and culture oriented values. These values are verbally realized explicitly by attitudinal lexis, and implicitly by the recount of events and facts which elicit evaluation. Only limited number of images are employed in the construction of values. Analysis shows that the textbooks aim to cultivate students’ global vision, preparing them to become future business practitioners with intercultural competence and social responsibility. The study provides new understandings of values in BE textbooks, and the systemic framework developed in the study can serve as a metalanguage for teachers and students to identify and analyze the values. The framework can also inform textbook writers in selecting and designing values using multimodal resources.
Original languageEnglish
Title of host publicationValues in Business English Textbooks
Subtitle of host publicationA Multimodal Analysis Approach
Publication statusPublished - May 2022


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