Value Innovation in the 'New' Age of Experiential Consumption: The Millennial Force

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review

Original languageEnglish
Title of host publicationCulture, innovation and the economy
EditorsBiljana Mickov, James E. Doyle
Place of PublicationNew York
PublisherRoutledge
Chapter13
Pages75-78
ISBN (Print)978-1-138-21901-4
Publication statusPublished - 6 Nov 2017

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