Value Chain Governance in Tourism: Review and Prospects

Haiyan Song, Jingyan Liu, Gezhi Chen

Research output: Journal article publicationJournal articleAcademic researchpeer-review


Over the past two decades, researchers and practitioners have given considerable attention to issues of tourism value chain governance. To establish a systematic understanding of the current research contributions and gaps, this study provides a review of published studies on the topic. Various dimensions of tourism value chain governance, namely, policy, destination management and marketing, integration of distribution channels, and sustainability of the tourism value chain, are examined. Content analysis is used to provide quantitative evidence and hence a more objective evaluation. The results show that research on tourism value chain governance remains limited, and the development of each dimension unbalanced. An agenda for future research is proposed, given the indications that both qualitative and quantitative investigations are needed to establish the most appropriate governance models for tourism value chains.
Original languageEnglish
Pages (from-to)15– 28
JournalJournal of Travel Research
Issue number1
Publication statusPublished - 23 Aug 2012


  • value chain
  • tourism
  • governance
  • power relations


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