Using spotlight effect to curb counterfeit consumption – an experimental investigation

Keyphrases

• Curb 100%
• Spotlight Effect 100%
• Counterfeit Consumption 100%
• Scenario Approach 50%
• Social Consequences 50%
• Probability Estimates 50%
• Severity Bias 50%
• Egocentric Bias 50%
• Optimism Bias 50%
• Outcome Severity 50%
• Shirt 25%
• Hong Kong 25%
• Undergraduate Students 25%
• University Students 25%
• Design Methodology 25%
• High Probability 25%
• Brand Manager 25%
• Counterfeit Medicines 25%
• Generalisability 25%
• Jeans 25%
• Consumption Behavior 25%
• Purchase Decision 25%
• Psychological Mechanisms 25%
• Polo 25%
• Advertising Programs 25%
• Counterfeit Purchase Intention 25%
• Brand Information 25%
• Communication Programs 25%
• Usage Intention 25%

Social Sciences

• Social Consequence 100%
• Pessimism 100%
• University Students 50%
• Design Methodology 50%
• Communication Programmes 50%
• Authors 50%
• Hong Kong 50%
• Consumer Behavior 50%

Psychology

• Pessimism 100%
• Consumer Behavior 50%