@inproceedings{be12e2289ecc42f4aef8f61d5c1b442a,
title = "Using online big data for determining the importance of product attributes",
abstract = "The proliferation of e-commerce websites in recent times have spurred the number of online reviews on products generated online. This rapid development of ecommerce is usually accompanied by the desire of consumers to search for more information on a product before making any purchase. These two activities undertaken by consumers who tend purchase products online, generates large volumes of data that provides some useful insight for product manufacturers. The data generated from online reviews and consumers online search activity on a product could help product manufacturers to determine the needs and requirements of consumers. Using data mining methods, this study proposes a methodology to estimate the value of the importance of product attributes. These product attributes are the customers' needs and requirements mined from online reviews and consumers' online search data. This study proposes to use Shapley value and Choquet integral to determine the importance of product attributes from online big data. ",
keywords = "Choquet integral, Fuzzy theory, Google trends, Online reviews, Shapley value",
author = "H. Yakubu and Kwong, {C. K.}",
note = "Funding Information: This work is supported by the Research Grants Council (RGC) of Hong Kong and The Hong Kong Polytechnic University (A/C code: RLK0). Publisher Copyright: {\textcopyright} 2020 IEEE.; 2020 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2020 ; Conference date: 14-12-2020 Through 17-12-2020",
year = "2020",
month = dec,
day = "14",
doi = "10.1109/IEEM45057.2020.9309746",
language = "English",
series = "IEEE International Conference on Industrial Engineering and Engineering Management",
publisher = "IEEE Computer Society",
pages = "691--695",
booktitle = "2020 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2020",
address = "United States",
}