Using emoji effectively in marketing: An empirical study

Chi Hong Leung, Winslet Ting Yan Chan

Research output: Journal article publication › Journal article › Academic research › peer-review

Original language	English
Pages (from-to)	76-95
Journal	Journal of Digital and Social Media Marketing
Volume	5
Issue number	1
Publication status	Published - 2017

More information

@article{e13e307f7c764d30bc8efcf92b06b5e6,

title = "Using emoji effectively in marketing: An empirical study",

author = "Leung, \{Chi Hong\} and Chan, \{Winslet Ting Yan\}",

year = "2017",

language = "English",

volume = "5",

pages = "76--95",

journal = "Journal of Digital and Social Media Marketing",

issn = "2050-0076",

publisher = "Henry Stewart Publications",

number = "1",

}