User preferences for web site attributes : A study of the Hong Kong Disneyland

L. Yip, Chun Hung Roberts Law

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

The Hong Kong Disneyland will be open in 2005 and the theme park is very likely to have an official web site. In order to determine the nature of a model/ideal official web site that would serve the promotional purpose, this study is conducted with two objectives. First, the study makes an attempt to understand the information types that the target markets, namely local Hong Kong residents, Western visitors and Chinese visitors, would like to have on the future Hong Kong Disney web site. Secondly, this research examines whether e‐ticketing is feasible for the web site. Using a questionnaire and a convenience sampling method, 198 responses were received. Empirical results indicate that the respondents all agreed that the suggested attributes should be listed in the web site. In addition, no significant difference was found among different groups of respondents on homepage information. However, significant differences were found among the interviewees’ views regarding products/services information, and ticketing information. To communicate effectively, the adoption of EDI (Electronic Data Interchange) is recommended in a value‐chain system for achieving successful e‐commerce.
Original languageEnglish
Pages (from-to)36-44
Number of pages9
JournalAsia Pacific Journal of Tourism Research
Volume7
Issue number1
DOIs
Publication statusPublished - 2002

Keywords

  • Hong Kong
  • Disneyland
  • Web Site

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Geography, Planning and Development

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