Skip to main navigation Skip to search Skip to main content

User-generated Content

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review

Original languageEnglish
Title of host publicationEncyclopedia of Tourism Management and Marketing: Volume 1-4
EditorsDimitrios Buhalis
PublisherEdward Elgar Publishing Ltd.
Pages661-663
Number of pages3
Volume4
ISBN (Electronic)9781800377486
ISBN (Print)9781800377479
DOIs
Publication statusPublished - 25 Aug 2022

Keywords

  • co-creation
  • content
  • marketing
  • reputation
  • social media
  • word-of-mouth

ASJC Scopus subject areas

  • General Economics,Econometrics and Finance
  • General Business,Management and Accounting
  • General Arts and Humanities

Cite this