| Original language | English |
|---|---|
| Title of host publication | Pacific Asia Conference on Information Systems (PACIS) |
| Publication status | Published - Jun 2025 |
Unpacking the Impact of Streamer Presentation on Product Returns in Livestream e-Commerce
- Xinyan Yao
- , Yue Feng
Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review