Understanding views on war in dark tourism: a mixed-method approach

Yuxian Juan; Soo K. Kang; Choong Ki Lee; Youngjoon Choi; Yvette Reisinger

doi:10.1080/10548408.2020.1835789

Understanding views on war in dark tourism: a mixed-method approach

Yuxian Juan, Soo K. Kang, Choong Ki Lee, Youngjoon Choi, Yvette Reisinger

Research output: Journal article publication › Journal article › Academic research › peer-review

15 Citations (Scopus)

Abstract

This study investigated the behavioral intention of tourists participating in dark tourism site associated with their views on war (VOW). By employing a mixed-method approach, the study extracted the underlying dimensions of VOW and tested the extended Theory of Planned Behavior (TPB) in conjunction with visitors’ VOW. The study found positive and significant relationships between VOW and behavioral constructs of TPB (attitude, subjective norm, and perceived behavioral control). The results also showed that attitude, subjective norm, and perceived behavioral control played significant mediating roles in the relationship between VOW and behavioral intention, supporting the indirect effect of VOW.

Original language	English
Pages (from-to)	823-835
Number of pages	13
Journal	Journal of Travel and Tourism Marketing
Volume	37
Issue number	7
DOIs	https://doi.org/10.1080/10548408.2020.1835789
Publication status	Published - 2020

Keywords

behavior
dark tourism
Korean Demilitarized Zone (DMZ)
mixed-method
Q-methodology
theory of planned behavior (TPB)
Views on war

ASJC Scopus subject areas

Tourism, Leisure and Hospitality Management
Marketing

More information

10.1080/10548408.2020.1835789

Cite this

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title = "Understanding views on war in dark tourism: a mixed-method approach",

abstract = "This study investigated the behavioral intention of tourists participating in dark tourism site associated with their views on war (VOW). By employing a mixed-method approach, the study extracted the underlying dimensions of VOW and tested the extended Theory of Planned Behavior (TPB) in conjunction with visitors{\textquoteright} VOW. The study found positive and significant relationships between VOW and behavioral constructs of TPB (attitude, subjective norm, and perceived behavioral control). The results also showed that attitude, subjective norm, and perceived behavioral control played significant mediating roles in the relationship between VOW and behavioral intention, supporting the indirect effect of VOW.",

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AU - Reisinger, Yvette

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Understanding views on war in dark tourism: a mixed-method approach

Abstract

Keywords

ASJC Scopus subject areas

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