Understanding views on war in dark tourism: a mixed-method approach

Yuxian Juan, Soo K. Kang, Choong Ki Lee, Youngjoon Choi, Yvette Reisinger

Research output: Journal article publicationJournal articleAcademic researchpeer-review

1 Citation (Scopus)


This study investigated the behavioral intention of tourists participating in dark tourism site associated with their views on war (VOW). By employing a mixed-method approach, the study extracted the underlying dimensions of VOW and tested the extended Theory of Planned Behavior (TPB) in conjunction with visitors’ VOW. The study found positive and significant relationships between VOW and behavioral constructs of TPB (attitude, subjective norm, and perceived behavioral control). The results also showed that attitude, subjective norm, and perceived behavioral control played significant mediating roles in the relationship between VOW and behavioral intention, supporting the indirect effect of VOW.

Original languageEnglish
Pages (from-to)823-835
Number of pages13
JournalJournal of Travel and Tourism Marketing
Issue number7
Publication statusPublished - 2020


  • behavior
  • dark tourism
  • Korean Demilitarized Zone (DMZ)
  • mixed-method
  • Q-methodology
  • theory of planned behavior (TPB)
  • Views on war

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing


Dive into the research topics of 'Understanding views on war in dark tourism: a mixed-method approach'. Together they form a unique fingerprint.

Cite this