TY - GEN
T1 - Understanding social interaction in world of warcraft
AU - Chen, Vivian Hsueh Hua
AU - Duh, Henry Been Lirn
N1 - Funding Information:
This research was supported by NIH grants CA121044 (K.P.L.), T32CA085183 (A.U.), CA127910 , CA192844 (L.H.B.), and AI100157 (S.H.O.).
PY - 2007
Y1 - 2007
N2 - Research has argued that social interaction is a primary driving force for gamers to continue to play Massive Multiple Online Role Playing Games (MMORPGs). However, one recent study argues that gamers don't really socialize with other players but play alone. Part of the confusion over whether players socialize much and/or enjoy socializing while playing MMORPGs may be due to the lack of a conceptual framework that adequately articulates what is meant by 'social interaction in MMORPGs to understand how users experience interactions within the game. This study utilized ethnography to map out social interaction within the game World of Warcraft. It provides a broad framework of the factors affecting social interaction. The framework developed can be further verified and modified for future research.
AB - Research has argued that social interaction is a primary driving force for gamers to continue to play Massive Multiple Online Role Playing Games (MMORPGs). However, one recent study argues that gamers don't really socialize with other players but play alone. Part of the confusion over whether players socialize much and/or enjoy socializing while playing MMORPGs may be due to the lack of a conceptual framework that adequately articulates what is meant by 'social interaction in MMORPGs to understand how users experience interactions within the game. This study utilized ethnography to map out social interaction within the game World of Warcraft. It provides a broad framework of the factors affecting social interaction. The framework developed can be further verified and modified for future research.
KW - MMORPG
KW - Social computing
KW - Social interaction
UR - http://www.scopus.com/inward/record.url?scp=34547973351&partnerID=8YFLogxK
U2 - 10.1145/1255047.1255052
DO - 10.1145/1255047.1255052
M3 - Conference article published in proceeding or book
AN - SCOPUS:34547973351
SN - 1595936408
SN - 9781595936400
T3 - ACM International Conference Proceeding Series
SP - 21
EP - 24
BT - Proceedings of the International Conference on Advances in Computer Entertainment Technology, ACE 2007
T2 - 4th International Conference on Advances in Computer Entertainment Technology, ACE 2007
Y2 - 13 June 2007 through 15 June 2007
ER -