Understanding Materialism among Youth

Marvin E. Goldberg; Gerald Gorn; Laura A. Peracchio; Gary Bamossy

doi:10.1207/S15327663JCP1303_09

Understanding Materialism among Youth

Marvin E. Goldberg, Gerald Gorn, Laura A. Peracchio, Gary Bamossy

Research output: Journal article publication › Journal article › Academic research › peer-review

281 Citations (Scopus)

Abstract

As an emerging value, materialism helps explain the consumer behavior of youth. Using a national sample of 9- to 14-year-olds, in this study we developed a Youth Materialism Scale. The findings suggest that more materialistic youth tend to shop more and save less. They are most interested in new products and most responsive to advertising and promotional efforts. Their parents view them as more expert with regard to products and they wield more purchase influence on their parents. Parents who are more materialistic tend to have children who are more materialistic. This study also reveals a modest negative relation between materialism and liking for school and school performance.

Original language	English
Pages (from-to)	278-288
Number of pages	11
Journal	Journal of Consumer Psychology
Volume	13
Issue number	3
DOIs	https://doi.org/10.1207/S15327663JCP1303_09
Publication status	Published - 1 Jan 2003
Externally published	Yes

ASJC Scopus subject areas

Applied Psychology
Marketing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1207/S15327663JCP1303_09

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Understanding Materialism among Youth

Abstract

ASJC Scopus subject areas

UN SDGs

More information

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