Understanding Materialism among Youth

Marvin E. Goldberg, Gerald Gorn, Laura A. Peracchio, Gary Bamossy

Research output: Journal article publicationJournal articleAcademic researchpeer-review

214 Citations (Scopus)

Abstract

As an emerging value, materialism helps explain the consumer behavior of youth. Using a national sample of 9- to 14-year-olds, in this study we developed a Youth Materialism Scale. The findings suggest that more materialistic youth tend to shop more and save less. They are most interested in new products and most responsive to advertising and promotional efforts. Their parents view them as more expert with regard to products and they wield more purchase influence on their parents. Parents who are more materialistic tend to have children who are more materialistic. This study also reveals a modest negative relation between materialism and liking for school and school performance.
Original languageEnglish
Pages (from-to)278-288
Number of pages11
JournalJournal of Consumer Psychology
Volume13
Issue number3
DOIs
Publication statusPublished - 1 Jan 2003
Externally publishedYes

ASJC Scopus subject areas

  • Applied Psychology
  • Marketing

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