Understanding convention attendee behavior from the perspective of self-congruity: The case of academic association convention

Kisang Ryu, Jin Soo Lee

Research output: Journal article publicationJournal articleAcademic researchpeer-review

26 Citations (Scopus)


Based on the concepts of convention quality, multidimensional value, and behavioral intentions, the current study examines how distinctively convention attendees evaluate a convention when they perceive different levels of self-congruity (SC), that is, low versus high SC. Cluster and discriminant analyses are employed. The findings show that low-tiered SC attendees evaluate a convention negatively, whereas high-tiered SC attendees evaluate it positively. Furthermore, differently tiered SC attendees can be best discriminated by social networking, social value, and revisit intention. Given the potential significance of SC in attendee-based convention evaluation, understanding the distinction between differently tiered SC attendees enables convention planners to gain insight into how to cultivate and sustain high SC, thus promoting positive attendee attitude and preference toward conventions.
Original languageEnglish
Pages (from-to)29-40
Number of pages12
JournalInternational Journal of Hospitality Management
Issue number1
Publication statusPublished - 1 Jun 2013


  • Behavioral intentions
  • Convention attendee behavior
  • Convention quality
  • Multidimensional value
  • Self-congruity

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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