| Original language | English |
|---|---|
| Title of host publication | International Conference on Communication and Environmental Sustainability |
| Pages | 57-58 |
| ISBN (Electronic) | 978-989-54743-8-7 |
| Publication status | Published - 17 Feb 2022 |
Understanding Chinese Gen Z Consumers' Boycotting Behavior
Nan Chen, Chuanzhong Tang
Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review