Understanding China's Hotel Industry: A SWOT Analysis

Research output: Journal article publicationJournal articleAcademic researchpeer-review

14 Citations (Scopus)


China has experienced expedited growth in its hotel and tourism industry over the past 30 years and will likely be the world's top tourist destination in the next decade. Though these achievements are worthy of celebration, China's future hotel industry could benefit from a clear understanding of its strengths, weaknesses, opportunities, and threats (SWOT). This study aimed at understanding the Chinese hotel industry from the hoteliers' perspectives. Forty-seven people from 37 hospitality-related institutions participated in focus group discussions to analyze the Chinese hotel industry utilizing a SWOT analysis. Several recommendations are made based on the results of the study.
Original languageEnglish
Pages (from-to)81-93
Number of pages13
JournalJournal of China Tourism Research
Issue number1
Publication statusPublished - 1 Jan 2013


  • China
  • focus group
  • hotel
  • strategic planning
  • SWOT

ASJC Scopus subject areas

  • Cultural Studies
  • Language and Linguistics
  • Linguistics and Language
  • Tourism, Leisure and Hospitality Management


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