Uncovering the value of green advertising for environmental management practices

Christina W.Y. Wong, Kee Hung Lai, Kuo Chung Shang, Chin-shan Lu

Research output: Journal article publicationJournal articleAcademic researchpeer-review

55 Citations (Scopus)


This paper extends previous environmental management research by building and empirically testing a model of the contingency effects of green advertising on the relationships between environmental management practices in terms of environmentally conscious manufacturing and product stewardship, environmental reputation and financial performance. We examine the value of green advertising in sharing and publicizing information about organizational achievements in environmental preservation in a business-to business context with the Taiwanese electronics manufacturing industry. The theoretical propositions are largely confirmed by structural path analyses of survey responses collected from 122 Taiwanese electronics manufacturers. Green advertising delivers financial benefits only for those manufacturers that do not have an established environmental reputation.
Original languageEnglish
Pages (from-to)117-130
Number of pages14
JournalBusiness Strategy and the Environment
Issue number2
Publication statusPublished - 1 Feb 2014


  • Electronics manufacturers
  • Environmental management
  • Environmental policy
  • Green advertising
  • Stakeholder
  • Sustainable development

ASJC Scopus subject areas

  • Business and International Management
  • Geography, Planning and Development
  • Strategy and Management
  • Management, Monitoring, Policy and Law


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