This study aims to develop an understanding of the use of e-learning courses created for travel agents by Destination Management Organizations (DMOs). It explores agents' perceptions of such courses. The research examines the views of 304 UK-based travel agents using online survey and investigates whether age, sex, type of agency, work experience, and educational level have influence on e-learning uptake. The satisfaction of travel agents with DMO e-learning is also assessed and found to depend on the number of courses previously attended, knowledge acquired, change in beliefs about the destination, and increased confidence in serving potential tourists.
|Number of pages||8|
|Journal||Journal of Hospitality, Leisure, Sport and Tourism Education|
|Publication status||Published - 1 Jan 2013|
- Destination management organization
- Travel agent training
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management