UK travel agents' evaluation of eLearning courses offered by destinations : An exploratory study

Nadzeya Kalbaska, Hee Andy Lee, Lorenzo Cantoni, Chun Hung Roberts Law

Research output: Journal article publicationJournal articleAcademic researchpeer-review

5 Citations (Scopus)

Abstract

This study aims to develop an understanding of the use of e-learning courses created for travel agents by Destination Management Organizations (DMOs). It explores agents' perceptions of such courses. The research examines the views of 304 UK-based travel agents using online survey and investigates whether age, sex, type of agency, work experience, and educational level have influence on e-learning uptake. The satisfaction of travel agents with DMO e-learning is also assessed and found to depend on the number of courses previously attended, knowledge acquired, change in beliefs about the destination, and increased confidence in serving potential tourists.
Original languageEnglish
Pages (from-to)7-14
Number of pages8
JournalJournal of Hospitality, Leisure, Sport and Tourism Education
Volume12
Issue number1
DOIs
Publication statusPublished - 1 Jan 2013

Keywords

  • Destination management organization
  • E-Learning
  • E-Tourism
  • Travel agent training

ASJC Scopus subject areas

  • Education
  • Tourism, Leisure and Hospitality Management

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