UK travel agents' evaluation of eLearning courses offered by destinations : An exploratory study

Nadzeya Kalbaska; Hee Andy Lee; Lorenzo Cantoni; Chun Hung Roberts Law

doi:10.1016/j.jhlste.2012.09.001

UK travel agents' evaluation of eLearning courses offered by destinations : An exploratory study

Nadzeya Kalbaska, Hee Andy Lee, Lorenzo Cantoni, Chun Hung Roberts Law

Research output: Journal article publication › Journal article › Academic research › peer-review

4 Citations (Scopus)

Abstract

This study aims to develop an understanding of the use of e-learning courses created for travel agents by Destination Management Organizations (DMOs). It explores agents' perceptions of such courses. The research examines the views of 304 UK-based travel agents using online survey and investigates whether age, sex, type of agency, work experience, and educational level have influence on e-learning uptake. The satisfaction of travel agents with DMO e-learning is also assessed and found to depend on the number of courses previously attended, knowledge acquired, change in beliefs about the destination, and increased confidence in serving potential tourists.

Original language	English
Pages (from-to)	7-14
Number of pages	8
Journal	Journal of Hospitality, Leisure, Sport and Tourism Education
Volume	12
Issue number	1
DOIs	https://doi.org/10.1016/j.jhlste.2012.09.001
Publication status	Published - 1 Jan 2013

Keywords

Destination management organization
E-Learning
E-Tourism
Travel agent training

ASJC Scopus subject areas

Education
Tourism, Leisure and Hospitality Management

More information

10.1016/j.jhlste.2012.09.001

Cite this

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UK travel agents' evaluation of eLearning courses offered by destinations : An exploratory study

Abstract

Keywords

ASJC Scopus subject areas

More information

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