Trust breakthrough in the sharing economy: An empirical study of Airbnb

Sung Byung Yang, Kyungmin Lee, Hanna Lee, Namho Chung, Chulmo Koo

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

15 Citations (Scopus)

Abstract

Despite the acknowledged importance of trust in the sharing economy, especially for continuance use intention, a solid understanding of this phenomenon is still lacking. Due to the nature of the unique characteristics of Airbnb, as one of the most representative cases of sharing economy businesses, the effort of this research contributes to the literature by integrating attachment theory with the trust building model (TBM), which leads us to identify two types of trust initiators: cognitive- and affectbased trust. This work also reveals the mediating role of attachment in the relationship between trust and the behavioral outcome (i.e., continuous use intention). As the first stage of research in progress, the current paper presents a conceptual research model to be empirically tested in the next stage. At the end of the paper, expected implications for both theories and practices are discussed.

Original languageEnglish
Title of host publicationPacific Asia Conference on Information Systems, PACIS 2016 - Proceedings
PublisherPacific Asia Conference on Information Systems
ISBN (Electronic)9789860491029
Publication statusPublished - 2016
Externally publishedYes
Event20th Pacific Asia Conference on Information Systems, PACIS 2016 - Chiayi, Taiwan
Duration: 27 Jun 20161 Jul 2016

Publication series

NamePacific Asia Conference on Information Systems, PACIS 2016 - Proceedings

Conference

Conference20th Pacific Asia Conference on Information Systems, PACIS 2016
Country/TerritoryTaiwan
CityChiayi
Period27/06/161/07/16

Keywords

  • Airbnb
  • Attachment theory
  • Continuous use intention
  • Sharing economy
  • Trust building model

ASJC Scopus subject areas

  • Information Systems

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