TY - GEN
T1 - Trust breakthrough in the sharing economy
T2 - 20th Pacific Asia Conference on Information Systems, PACIS 2016
AU - Yang, Sung Byung
AU - Lee, Kyungmin
AU - Lee, Hanna
AU - Chung, Namho
AU - Koo, Chulmo
PY - 2016
Y1 - 2016
N2 - Despite the acknowledged importance of trust in the sharing economy, especially for continuance use intention, a solid understanding of this phenomenon is still lacking. Due to the nature of the unique characteristics of Airbnb, as one of the most representative cases of sharing economy businesses, the effort of this research contributes to the literature by integrating attachment theory with the trust building model (TBM), which leads us to identify two types of trust initiators: cognitive- and affectbased trust. This work also reveals the mediating role of attachment in the relationship between trust and the behavioral outcome (i.e., continuous use intention). As the first stage of research in progress, the current paper presents a conceptual research model to be empirically tested in the next stage. At the end of the paper, expected implications for both theories and practices are discussed.
AB - Despite the acknowledged importance of trust in the sharing economy, especially for continuance use intention, a solid understanding of this phenomenon is still lacking. Due to the nature of the unique characteristics of Airbnb, as one of the most representative cases of sharing economy businesses, the effort of this research contributes to the literature by integrating attachment theory with the trust building model (TBM), which leads us to identify two types of trust initiators: cognitive- and affectbased trust. This work also reveals the mediating role of attachment in the relationship between trust and the behavioral outcome (i.e., continuous use intention). As the first stage of research in progress, the current paper presents a conceptual research model to be empirically tested in the next stage. At the end of the paper, expected implications for both theories and practices are discussed.
KW - Airbnb
KW - Attachment theory
KW - Continuous use intention
KW - Sharing economy
KW - Trust building model
UR - http://www.scopus.com/inward/record.url?scp=85011024292&partnerID=8YFLogxK
M3 - Conference article published in proceeding or book
AN - SCOPUS:85011024292
T3 - Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings
BT - Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings
PB - Pacific Asia Conference on Information Systems
Y2 - 27 June 2016 through 1 July 2016
ER -