Travelling to Fantasy World: Use of Animation Content to Sustain Korean Theme Park Industry

Jae-eun Oh, Chris Shaw

Research output: Unpublished conference presentation (presented paper, abstract, poster)PosterAcademic researchpeer-review


Due to growing middle class and building new parks, China expects for the world’s largest themed industry with an increasing number of visitors. However, with the emergence of new entrants of Chinese operators, Korean parks experience the harsh decline of international visitation level. To sustain themed entertainment industry, Korean parks’ operators started focusing on content-driven attractions instead of featuring incoherent array of rollercoasters to satisfy sophisticated customers’ needs and scrutinize utilizing popular media content such as animation or game. This article aims to investigate and examine the key role of animation content storytelling for the theme park and its sustainability.
Original languageEnglish
Publication statusPublished - May 2019
EventAPacCHRIE - Hotel ICON, Hong Kong, Hong Kong
Duration: 22 May 201925 May 2019


Country/TerritoryHong Kong
CityHong Kong

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