Travelers’ food experience sharing on social network sites

Saerom Wang, Ksenia Kirillova, Xinran Lehto

Research output: Journal article publicationJournal articleAcademic researchpeer-review

80 Citations (Scopus)


The proliferation of social media offers new avenues for understanding traveler information sharing behavior. The purpose of this study was to explore the patterns of traveler food sharing experiences on soial network sites, their triggers, and consequences as well as the inter-relationships among these factors. Thirty-three semi-structured interviews and subsequent thematic analysis revealed five major sharing motivation domains including Social and relational, Self-image projection, Emotion articulation, Self-archiving, and Information sharing, all of which were situated along the two continuums (self–others and psychology–functionality) of a two-dimensional plane. This research uncovers fresh insights that are unique to travelers’ food experience sharing and offers theoretical contributions as well as practical implications for destination marketers.
Original languageEnglish
Pages (from-to)680-693
Number of pages14
JournalJournal of Travel and Tourism Marketing
Issue number5
Publication statusPublished - 13 Jun 2017


  • food experience
  • motivation
  • shared experience
  • Social network sites
  • vacation experience

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing


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