TY - JOUR
T1 - Traveler’s adoption of travel advisory system: a case of Hong Kong’s outbound travel alert system
AU - Tsang, Nelson K.F.
AU - Wong, Ophelia
N1 - Funding Information:
This work was supported by the Research Grants Council of the Hong Kong Special Administrative Region, China [Project No. PolyU5990/13H]. The work described in this paper was fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (Project No. PolyU5990/13H)
Publisher Copyright:
© 2021 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2021/3
Y1 - 2021/3
N2 - This study attempts to test the applicability of the theory of protection motivation (PMT) model and explores the effect of travel-related and sociodemographic factors on travel advisory compliance intention. The findings revealed that travelers’ behavioral intention to follow travel advice is driven by self-efficacy, response efficacy, perceived severity, and the insignificant benefit of maladaptive behaviors. The results also indicated that female travelers and travelers who are aged 45 or above, have young child/children, have high income, prefer packaged travel, and are inclined to buy travel insurance tend to consult and adhere to travel advice.
AB - This study attempts to test the applicability of the theory of protection motivation (PMT) model and explores the effect of travel-related and sociodemographic factors on travel advisory compliance intention. The findings revealed that travelers’ behavioral intention to follow travel advice is driven by self-efficacy, response efficacy, perceived severity, and the insignificant benefit of maladaptive behaviors. The results also indicated that female travelers and travelers who are aged 45 or above, have young child/children, have high income, prefer packaged travel, and are inclined to buy travel insurance tend to consult and adhere to travel advice.
KW - benefit of maladaptive behaviors
KW - Hong Kong
KW - outbound Travel Alert System
KW - perceived severity
KW - perceived vulnerability
KW - protection Motivation Theory
KW - response cost
KW - response efficacy
KW - self-efficacy
KW - Travel advisory
UR - http://www.scopus.com/inward/record.url?scp=85102469237&partnerID=8YFLogxK
U2 - 10.1080/10548408.2021.1884637
DO - 10.1080/10548408.2021.1884637
M3 - Journal article
AN - SCOPUS:85102469237
SN - 1054-8408
VL - 38
SP - 213
EP - 231
JO - Journal of Travel and Tourism Marketing
JF - Journal of Travel and Tourism Marketing
IS - 2
ER -