Travel preferences of overseas destinations by mainland Chinese online users

C. Ip, Yuk Yim Cheung, Chun Hung Roberts Law, Norman Au

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic research


Despite the financial crisis in the second half of 2008 together with the global outbreak of Influenza A H1N1 in 2009, Mainland China’s (hereafter known as China) outbound tourism continued to grow steadily. The rapid development of the Chinese economy is the major force propelling the development of sustainable outbound tourism. Other factors, such as a consistent policy about the expansion of outbound destinations and on-going improvement in living standards have provided good motivations for the growth of the Chinese outbound tourism. Therefore, understanding the travel preferences of Chinese travellers is regarded as one of the important issues in tourism businesses worldwide. Along with the rapid development of Internet applications in China, the Internet is a new way for Chinese travellers to search and share travel information. Due to the growing size of Chinese online users, the Internet becomes the most resourceful medium to understand consumers from this huge market. This paper presents the findings of a study that investigates the travel preferences of Chinese online users by collecting data from and, representing the major and the most popular travel websites in China. Research findings are expected to make a meaningful contribution to better understand what Chinese online users like to visit.
Original languageEnglish
Title of host publicationInformation and communication technologies in tourism 2011 : proceedings of the International Conference in Innsbruck, Austria, January 26-28, 2011
Number of pages12
ISBN (Electronic)9783709105030
ISBN (Print)9783709105023
Publication statusPublished - 2011
EventInternational Conference on Information and Communication Technologies in Tourism -
Duration: 1 Jan 2011 → …


ConferenceInternational Conference on Information and Communication Technologies in Tourism
Period1/01/11 → …


  • Chinese online users
  • China outbound tourism
  • Travel preferences
  • Electronic word of-mouth channels


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