Travel preferences of overseas destinations by mainland Chinese online users

C. Ip; Yuk Yim Cheung; Chun Hung Roberts Law; Norman Au

doi:10.1007/978-3-7091-0503-0_12

Travel preferences of overseas destinations by mainland Chinese online users

C. Ip, Yuk Yim Cheung, Chun Hung Roberts Law, Norman Au

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research

Abstract

Despite the financial crisis in the second half of 2008 together with the global outbreak of Influenza A H1N1 in 2009, Mainland China’s (hereafter known as China) outbound tourism continued to grow steadily. The rapid development of the Chinese economy is the major force propelling the development of sustainable outbound tourism. Other factors, such as a consistent policy about the expansion of outbound destinations and on-going improvement in living standards have provided good motivations for the growth of the Chinese outbound tourism. Therefore, understanding the travel preferences of Chinese travellers is regarded as one of the important issues in tourism businesses worldwide. Along with the rapid development of Internet applications in China, the Internet is a new way for Chinese travellers to search and share travel information. Due to the growing size of Chinese online users, the Internet becomes the most resourceful medium to understand consumers from this huge market. This paper presents the findings of a study that investigates the travel preferences of Chinese online users by collecting data from Elong.com and Ctrip.com, representing the major and the most popular travel websites in China. Research findings are expected to make a meaningful contribution to better understand what Chinese online users like to visit.

Original language	English
Title of host publication	Information and communication technologies in tourism 2011 : proceedings of the International Conference in Innsbruck, Austria, January 26-28, 2011
Publisher	Springer
Pages	139-150
Number of pages	12
ISBN (Electronic)	9783709105030
ISBN (Print)	9783709105023
DOIs	https://doi.org/10.1007/978-3-7091-0503-0_12
Publication status	Published - 2011
Event	International Conference on Information and Communication Technologies in Tourism - Duration: 1 Jan 2011 → …

Conference

Conference	International Conference on Information and Communication Technologies in Tourism
Period	1/01/11 → …

Keywords

Chinese online users
China outbound tourism
Travel preferences
Electronic word of-mouth channels

More information

10.1007/978-3-7091-0503-0_12

Cite this

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title = "Travel preferences of overseas destinations by mainland Chinese online users",

abstract = "Despite the financial crisis in the second half of 2008 together with the global outbreak of Influenza A H1N1 in 2009, Mainland China{\textquoteright}s (hereafter known as China) outbound tourism continued to grow steadily. The rapid development of the Chinese economy is the major force propelling the development of sustainable outbound tourism. Other factors, such as a consistent policy about the expansion of outbound destinations and on-going improvement in living standards have provided good motivations for the growth of the Chinese outbound tourism. Therefore, understanding the travel preferences of Chinese travellers is regarded as one of the important issues in tourism businesses worldwide. Along with the rapid development of Internet applications in China, the Internet is a new way for Chinese travellers to search and share travel information. Due to the growing size of Chinese online users, the Internet becomes the most resourceful medium to understand consumers from this huge market. This paper presents the findings of a study that investigates the travel preferences of Chinese online users by collecting data from Elong.com and Ctrip.com, representing the major and the most popular travel websites in China. Research findings are expected to make a meaningful contribution to better understand what Chinese online users like to visit.",

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author = "C. Ip and Cheung, {Yuk Yim} and Law, {Chun Hung Roberts} and Norman Au",

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doi = "10.1007/978-3-7091-0503-0_12",

language = "English",

isbn = "9783709105023",

pages = "139--150",

booktitle = "Information and communication technologies in tourism 2011 : proceedings of the International Conference in Innsbruck, Austria, January 26-28, 2011",

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Ip, C, Cheung, YY, Law, CHR & Au, N 2011, Travel preferences of overseas destinations by mainland Chinese online users. in Information and communication technologies in tourism 2011 : proceedings of the International Conference in Innsbruck, Austria, January 26-28, 2011. Springer, pp. 139-150, International Conference on Information and Communication Technologies in Tourism, 1/01/11. https://doi.org/10.1007/978-3-7091-0503-0_12

Travel preferences of overseas destinations by mainland Chinese online users. / Ip, C.; Cheung, Yuk Yim; Law, Chun Hung Roberts et al.
Information and communication technologies in tourism 2011 : proceedings of the International Conference in Innsbruck, Austria, January 26-28, 2011. Springer, 2011. p. 139-150.

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research

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AU - Au, Norman

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N2 - Despite the financial crisis in the second half of 2008 together with the global outbreak of Influenza A H1N1 in 2009, Mainland China’s (hereafter known as China) outbound tourism continued to grow steadily. The rapid development of the Chinese economy is the major force propelling the development of sustainable outbound tourism. Other factors, such as a consistent policy about the expansion of outbound destinations and on-going improvement in living standards have provided good motivations for the growth of the Chinese outbound tourism. Therefore, understanding the travel preferences of Chinese travellers is regarded as one of the important issues in tourism businesses worldwide. Along with the rapid development of Internet applications in China, the Internet is a new way for Chinese travellers to search and share travel information. Due to the growing size of Chinese online users, the Internet becomes the most resourceful medium to understand consumers from this huge market. This paper presents the findings of a study that investigates the travel preferences of Chinese online users by collecting data from Elong.com and Ctrip.com, representing the major and the most popular travel websites in China. Research findings are expected to make a meaningful contribution to better understand what Chinese online users like to visit.

AB - Despite the financial crisis in the second half of 2008 together with the global outbreak of Influenza A H1N1 in 2009, Mainland China’s (hereafter known as China) outbound tourism continued to grow steadily. The rapid development of the Chinese economy is the major force propelling the development of sustainable outbound tourism. Other factors, such as a consistent policy about the expansion of outbound destinations and on-going improvement in living standards have provided good motivations for the growth of the Chinese outbound tourism. Therefore, understanding the travel preferences of Chinese travellers is regarded as one of the important issues in tourism businesses worldwide. Along with the rapid development of Internet applications in China, the Internet is a new way for Chinese travellers to search and share travel information. Due to the growing size of Chinese online users, the Internet becomes the most resourceful medium to understand consumers from this huge market. This paper presents the findings of a study that investigates the travel preferences of Chinese online users by collecting data from Elong.com and Ctrip.com, representing the major and the most popular travel websites in China. Research findings are expected to make a meaningful contribution to better understand what Chinese online users like to visit.

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KW - China outbound tourism

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KW - Electronic word of-mouth channels

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ER -

Travel preferences of overseas destinations by mainland Chinese online users

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